Former Intel trade chief Jeff Rittener joins Trademo as advisor

Trademo named Jeff Rittener, Intel’s former chief trade officer, as an advisor to guide its global trade management strategy and growth. The move adds enterprise trade experience as Trademo pushes AI tools for compliance, screening and supply chain workflows.

Why it matters: - Trademo is adding senior enterprise trade expertise as global trade teams face faster regulatory change, more sanctions and export-control risk, and heavier compliance demands. - The advisory role is aimed at sharpening Trademo’s product direction and go-to-market strategy for larger enterprise customers. - The appointment underscores growing interest in AI-assisted trade compliance tools built around real-world enterprise workflows.

What happened: - Trademo announced Jeff Rittener as an advisor to the company. - Rittener is the former Chief Trade Officer and vice president of the International Trade Group at Intel Corporation. - Trademo said Rittener will advise the company’s leadership team on the strategy and growth of its Global Trade Management business. - The announcement was made Sept. 21, 2026.

The details: - Rittener spent nearly 34 years at Intel. - At Intel, Rittener led global teams focused on trade regulation, business strategy, market access and trade compliance. - At Trademo, Rittener will advise on product direction, enterprise trade requirements, market strategy and the role of technology and AI in trade compliance operations. - Trademo’s Global Trade Management platform combines product and partner data, regulatory intelligence, purpose-built AI agents and compliance workflows. - The platform supports HS and ECCN classification, restricted and denied party screening, export controls, duties and tariffs, FTA qualification, country of origin, goods screening, supplier discovery, and multi-tier supply chain mapping and compliance. - Trademo describes itself as an AI-native platform for global trade management and intelligence. - The company says its platform helps enterprises stay compliant, optimize tariffs, uncover business opportunities and find qualified suppliers. - Trademo’s website is More information.

Between the lines: - Rittener’s background suggests Trademo is trying to pair AI product development with credibility in the operational realities of trade compliance. - His experience at a major semiconductor company may help Trademo better align its offering with the needs of large multinationals that manage trade across complex supply chains. - The advisory hire also signals that Trademo wants to compete on enterprise readiness, not just automation.

What’s next: - Trademo said Rittener will work closely with leadership as the company scales its Global Trade Management business. - His input is expected to shape product strategy and market positioning as Trademo expands. - The company said it aims to keep building technology for increasingly complex global trade requirements.

The bottom line: - Trademo is betting that deep trade-compliance experience will help it turn AI tools into a more credible enterprise platform.